Marketing Director

TypeFull Time

LocationHong Kong, Singapore, Shanghai, Beijing

Requirements

8+ years of experience in marketing, PR, branding, or marketing communications, across different markets/regions
Resourceful in media relations and lead gen channels in Greater China, SEA, and globally
Knowledge in ESG, Green Finance, Climate Change, Carbon Neutrality, Energy Efficiency etc.
Good communication skills and strong presence in front of media
Fluent in both English and Chinese

Responsibilities

Branding: Own the vision, mission, market-positioning and brand image of MioTech
Content: Own the content strategy; coordinate different business lines to produce text, visual and video contents; build distribution channels of our content to media, platforms and partners
Events: Actively look for and participate in relevant events and awards, online and offline; organize MioTech’s own events
Media and Communications: Keep regular contact with media; monitor MioTech’s brand media presence, and seek opportunities to maximize brand exposure; manage top management media interviews; make important announcements on behalf of the company
Inbound & Digital Marketing: Manage and oversee all the inbound channels including search engines, digital ads, thought leadership and events; measure the effectiveness of digital marketing campaigns
Outbound Marketing: Manage and grow the existing client and prospect lists; engage clients and prospects through EDM or other campaigns